
Our Award-Winning PUR PRO Team.
From first viewing to final renovation, meet the trusted professionals who make Purple Properties a seamless, start-to-finish experience.
ABOUT ROWAN
Born in Kingston, Jamaica, Rowan’s journey from humble beginnings to building Purple Properties is fueled by a lifelong passion for excellence, creativity, and transformation.
With over 30 years in the GTA construction industry, Rowan bridges the gap between renovations and real estate like no one else. From building homes to guiding clients through smart real estate transactions, his expertise ensures every decision is informed, strategic, and profitable. Many clients won’t buy without his and his teams input—relying on him to spot hidden potential, flag costly pitfalls, uncover ways to maximize equity through smart, value-driven upgrades.
This rare combination of construction mastery and market knowledge allows Rowan to help clients make confident, well-informed decisions—whether they’re buying a home with untapped potential or preparing to sell for maximum return. Buyers gain a competitive edge by identifying hidden opportunities and strategically upgrading for instant equity. Sellers benefit from targeted, value-driven improvements that elevate market appeal, shorten time on the market, and command top dollar. For Rowan, it’s never about quick fixes—it’s about crafting transformations that stand the test of time and deliver measurable results. Every project, every deal, and every decision is guided by his unwavering commitment to excellence, integrity, and creating lasting value for clients.

29
Years in
Business
500+
GTA Homes
Transformed
250+
5-Star
Reviews
The Only Team You Need to Renovate, Buy, and/or Sell in the GTA.

Jordan Duda
Client Care & Lead Estimator
Jordan is the warm, professional face that greets most clients when they request a quote — and the ideal person to represent our promise of care and integrity from day one. With years of industry knowledge and an incredibly high attention to detail, Jordan balances expertise with humility. He listens deeply, communicates clearly, and treats every client with genuine respect, fairness, and kindness. His ability to relate to people from all walks of life stems from his deeply held values and unwavering faith — the same values that unify our team and define how we serve. With Jordan, clients feel heard, respected, and in capable hands from the very first meeting.

Amadeu Silveira
General Manager / Craftsman
With nearly two decades at Purple Properties, Amadeo brings a rare blend of elite craftsmanship, meticulous finishing detail, and uplifting energy to every project. A Portuguese-Canadian with deep roots in the trades, Amadeo breaks the mold — not just with his hands-on talent, but with his joyful spirit and maybe some 80s–90s music playing in the background. His calm, communicative nature makes him a trusted pillar on site, especially during what can be a stressful time for homeowners. Like the rest of our leadership team, Amadeo is guided by faith and grounded values — integrity, honesty, and hard work — a moral compass that drives the long-term trust our clients feel and refer.

Caleb Henry
Director of Real Estate / Agent
Caleb brings youthful energy, presence, and purpose to every client journey. As the son of Purple Properties’ founder, he was raised around construction and is mentored by his father giving him a unique blend of hands-on experience with a sharp understanding of Toronto’s dynamic real estate market. Clients describe him as a “friendly giant” — approachable, respectful, and deeply relatable to people from all backgrounds. A man of strong character, values and integrity, Caleb is helping redefine what it means to buy and sell smart — all under one trusted roof.

Felipe Gabriele
Brand & Marketing Director
He’s the creative engine and strategic storyteller behind Purple Properties. From the visual identity to the words, videos, and social content that bring our projects to life, he ensures every detail reflects who we are and what we stand for. While the team transforms spaces, he captures the journey — directing, filming, and editing behind the scenes to give homeowners and future clients a transparent, trustworthy window into our process. Every video is guided by his vision, helping people connect with our purpose before we even shake hands. Led by faith and driven by purpose, he’s the reason our brand looks as good as our work — and why it resonates long after the job is done.
Led by Experience, Purpose & Pur Pro's.

Gio Mendoza
Project Lead / Craftsman
David brings the rare combo of model looks and master-level craftsmanship to every job site. Hailing from South America, he's a detail-obsessed perfectionist who leads with precision and pride. But he's also known as one of the most fun guys on site — dancing to tunes, cracking jokes, and keeping spirits high. With more tools than you can count and a serious talent for craftsmanship, he’s a cornerstone of our field team.
Grounded in strong faith, David blends youthful ambition with deep-rooted integrity. He’s reliable, hardworking, and always ready to go the extra mile — a true representation of what makes our team different.

Jayven Matthew
Project Lead / Craftsman
Quiet in spirit but mighty in skill, Javen is one of our youngest craftsmen — but don’t let that fool you. With nearly a decade of hands-on experience under his belt, he’s mastered everything from framing and drywall to plumbing and finishing work. A natural problem-solver with a calm, collected presence, Javen makes even the toughest tasks look effortless. Clients love watching him work — precise, focused, and always a step ahead. Of Jamaican and Polish descent, he brings a unique blend of cultural pride, work ethic, and creativity to every site. Guided by integrity, Javen is a true standout on every project he touches.
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Mikey Melo
Lead Site Coordinator
With nearly two decades at Purple Properties, Mikey is the quiet force behind every successful project launch. Known for his precision, cleanliness, and calm presence, he leads site prep, demo crews, and final cleanups with exceptional care and organization. His Portuguese roots and high-character values reflect our team’s multicultural integrity. Though soft-spoken, Mikey’s work speaks volumes — he sets the stage for every transformation with professionalism and purpose. Every new project starts with variables and unknowns but one thing's always for sure — you can always count on Mikey!

Ligia Silveira
Admin Manager
Ligia brings balance, precision, and relentless work ethic to Purple Properties. Of Portuguese heritage and with deep construction knowledge, she’s equally skilled behind the desk and, when needed, beside the tools. As our administrative anchor, she keeps operations, licensing, and scheduling running seamlessly — all while offering a thoughtful female perspective in a male-dominated industry. Working alongside her husband, Amadeo, Ligia proves that trust, teamwork, and family values build more than homes — they build harmony.
Teamwork makes the dream work —
from the first sketch to the final sale.

Leo
Lead Plumber
Bio Coming Soon!

Arjan
Lead Electrician
Bio coming soon!

Bogdan
Lead Mason
Bio coming soon!

Davis Henry
Lead Apprentice
Bio coming soon!
Why choose us?
—Purposeful Designs
—Masterful Workmanship
—Streamlined Quality
—Maximized Value
Where Renos & Real Estate Details Land In Place —Seamlessly.
Award-Winning Results.
Raging 5-Star Reviews.
We built our reputation with our bare hands — literally!
See why hundreds of GTA homeowners trust Purple Properties to get it right — from first sketch to final sale across both renovations and real estate.
But let’s be honest — no contractor, no real estate agent, and no project is ever perfect. What sets us apart isn’t the absence of issues, but the way we respond when they arise. Whether it’s a renovation detail that needs adjusting or a real estate deal that calls for extra care, we act fast, communicate clearly, and make it right — even if it comes at a cost to us. Because to us, excellence isn’t about perfection — it’s about how relentlessly you pursue it, and how deeply you care when something needs attention.
With over 90% of our business coming from referrals, we don’t just build homes or close deals — we build lasting relationships. And in doing so, our clients do what happy homeowners naturally do: they become our biggest advocates, and our best marketing.
Licensed & Verified

Award-Winning Commitment to Excellence
Purple Properties
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“The Renovation was Seamless with Purple Properties”
Jo-Ann Portelli - Full Condo Renovation, Toronto

"Extremely Professional and Reliable Company"
Jalaj Arora - RE/MAX Real Estate, Milton

"Real Estate & Renovations Seamlessly Streamlined"
Helen Tran - Real Estate & Renovations , Toronto


The Proof is in The Purple.
Trusted by GTA Homeowners. Proven by Results.
5x
HomeStars Best Of The Best Winner (2020-2025)
9x
HomeStars Best Of Awards (2016-2025)
250+
5-Star Homeowner Reviews
90%
Homeowner Referral Rate
99%
Homeowner Satisfaction Rate
Award-Winning & Licensed in Ontario
Masterfully Skilled Team of Professionals
1 Year Workmanship's Warranty
Transforming Real Estate since 1996.



